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R.J. Reynolds Tobacco Co. confirmed that it had notified Doe-Anderson that the shop is losing lead agency status on its $35 million Winston account.
“In an ever-changing, increasingly competitive environment, we’ve decided to move forward and employ a number of ad agencies,” said RJR rep resentative Ashley Lay, reading from a prepared statement. “Using multiple agencies … will keep the advertising fresh and keep it relevant to our smokers.”
Neither the Louisville, Ky., shop’s president, David Wilkins, nor its chief creative director, Jim White, returned calls at press time seeking comment.
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