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The often strained relationship between men and the traditional shopping experience is the focus of new tongue-in-cheek TV spots created by Rubin Postaer and Associates for its Web-based client buy.com.
The Santa Monica, Calif.-based agency is launching four 30-second commercials beginning Wednesday for the e-tailer. The spots debuting this week are among 13 based on the theme that guys love to shop. The ads are scheduled to run in spot markets, including New York and San Francisco.
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