Despite Conflict Questions, Fila Names Finalists

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Fila USA has identified five finalists for its $15-20 million domestic footwear, apparel and in-line skate account.
According to Howe Burch, Fila’s senior vice president of advertising and sports marketing, the finalists are: Cliff Freeman and Partners and Fallon McElligott, both New York; Leo Burnett, Chicago; Toth Design & Advertising, Concord, Mass; and W.B. Doner & Co., Southfield, Michigan.
Toth last week was named lead shop for Nine West Group’s Easy Spirit brand. Sources said Toth officials met with Easy Spirit Friday to explore the conflict issue.

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