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New Campaign for Health Insurer Takes Holistic Approach
CHICAGO–FCB Worldwide takes a holistic approach to health in its new campaign for Blue Cross and Blue Shield, suggesting a card from the insurer protects the mind and spirit as well as the body.
The campaign, based on ideas presented when FCB saved the $20 million account in a review last summer, offers a message of empowerment to consumers who often feel helpless about their healthcare options, said Lauren Watson, a creative director at the Chicago shop.
“Everyone’s getting more into alternative medicine, taking charge of their own health,” Watson said.
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