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A stork runs (or, rather, walks) amok in The Lord Group’s new TV spot for the March of Dimes, which uses the baby-stork myth to practical effect.
The New York shop’s spot for the White Plains, N.Y., client shows the calm, collected bird spooking employees at an office. The copy warns that “sometimes a pregnancy can surprise you” and that women should take multivitamins with folic acid before pregnancies to prevent their children from having birth defects.
The idea was to get young women’s attention and get in the message, said Penny Redfern, art director/associate creative director.
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