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In a flurry of new assignments, Frank Best & Ingram has added $3.5 million in business from American Honda Power Equipment, Ryan’s Steak House and cable television operator Charter Communications.
For Honda, the Nashville, Tenn., agency has created four television spots for portable generators and lawn equipment.
“A cute, subtle humor runs through all these ads,” said FB&I president Bobby Frank, creative director on all three accounts.
The ads are working. “We received a record number of calls the first week the ads hit,” said Honda advertising manager John Lally in Atlanta.
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