Agency News

- CONNECTICUT Maier Advertising in Farmington was selected to develop marketing communications initiatives for HealthIS, Wallingford, a maker of software for healthcare organizations. Delahaye Medialink is opening a new, office at 800 Connecticut Ave., Norwalk. Lang/Durham & Co., West Hartford, was hired by HB Communications, North Haven, a maker of video, audio-visual and integrated media systems. Hebrew National, New York, a division of National Foods, is debuting its "Buy the Franks Instant Win Game" in spring through TLP, Wilton. The contest runs through the summer. The company is offering a vintage Silver Cloud Rolls Royce as a grand prize; 43,000 other prizes are to be awarded, including Weber Gas Grills, gourmet picnic baskets and coupons for free Hebrew National Franks packages. The contest will be supported with local radio advertising, in-store media, point-of-sale materials and public relations. - MASSACHUSETTS TFA/Leo Burnett Technology Group, Boston, unveiled a brand-building campaign for Allaire, Cambridge, a maker of software designed to help firms take advantage of the Internet economy. Executions in the series ask "Is this how you imagine the Web?" and include humorous illustrations. The effort is appearing in the business and technology press. Spending is likely to be in the low-seven-figure range. Jack Morton Co., Boston, completed two projects for John Hancock Financial Services. The agency developed and deployed a company-wide network of electronic newsstands supporting the firm's initial public offering and helped refurbrish the Hancock Observatory, located on the 60th floor of the Hancock Tower in Boston. Agnew Carter/MS&L, Boston, was tapped for public relations by Au Bon Pain, also in Boston. The shop will help the French bakery cafƒ chain with community relations and press coverage. Cipriani Kremer Design in Boston landed a multimillion-dollar branding project for PictureTel in Andover. Corporate and product advertising as well as brochures and literature are included. Lapham/Miller Miller of Andover was chosen to develop brand strategies for the Metropolitan Museum of Art in New York to help the institution reach its new annual fundraising goals. Bozkurtian Design, Belmont, was chosen to craft corporate identity materials for the Yankee Group, a technology research and strategic counseling firm. The shop will also work with NerveWire, a business-to-business Internet professional services company, and Arden Software, a maker of data warehousing products. Ciavarra Design, Boston, completed brochure projects for Inward Strategic Consulting, Newton. Dennehy Public Relations, Medway, has added assignments from Labatt USA and 7-Eleven. Barrett Communications in Cam-bridge created an ad banner series for Semaphore, a technology training firm in North Andover. Gray & Rice, Boston, has added public relations work for Crisplant, Kowal Associates, Miraco, Spectro Analytical, Watson-Marlow Bredel, Evertshome.com, Fulfillment Plus and Lancast. - NEW HAMPSHIRE William Tell Designs, Mont Vernon, was tapped by the Nashua Symphony Orchestra to create materials for the 2000 symphony season. William Tell will produce the season brochure, program books, posters and a Web page. Eastlantic Advertising, Manchester, has been named to handle advertising for Ocean National Bank, the Lil' Iguana Children's Safety Foundation and the Hudson News' NewsShop Division. Glen Group Marketing, North Conway, launched a Web site for Penny Pitou Travel, which has offices in North Conway and Laconia. - RHODE ISLAND Caster Communications of Providence has been retained by Paradigm Electronics for the launch of the client's Cinema Series line of home theater speakers. Caster will launch a public relations campaign to build product awareness and generate press coverage.

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