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New YORK–Zenith Media is launching Zenith Interactive Services USA, a new division that will cater to clients that place ads on the Web. Zenith has tapped Bryan McCarter, a former executive at Organic, to run it.
McCarter, 29, who starts next week, will hold the title of managing director and report to Rich Hamilton, Zenith’s U.S. CEO. ZIS will “advise our clients on all aspects of interactive communication, from the Worldwide Web to all other developing opportunities,” Hamilton said.
The U.S.
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