The Rosen Group Fashions Formalwear Spot
CHICAGO–Formalwear retailer Gingiss International returns to TV advertising in September for the first time in nearly a decade.
A 30-second branding spot for the chain from The Rosen Group here will be available to Gingiss franchisees in 70 markets and is expected to air through the next year, according to Gary Giniat, vice president of marketing for the Addison, Ill.-based company.
The spot, titled “The Perfect Fit,” is a breezy montage of boys and men alone in the fitting room, smiling and preening in their tuxedos.
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