FCB Resigns Midas Creative Business
CHICAGO–Foote, Cone & Belding here has resigned creative responsibilities on the $45 million Midas account. Sister agency TN Media will continue to handle media buying for now. FCB quit after learning Midas had contacted several other shops [Adweek, Oct. 12]. “It’s important to us to partner with clients who share our values and believe in the importance of building brands,” FCB Chicago president Brian Williams said in a statement. “During the past few months, Midas’ needs have changed dramatically under new management.
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