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The executive considered the primary architect of CBS’s high-profile SportsLine and MarketWatch joint ventures has been given control of all new media ventures at the network.
Derek Reisfield, who will hold the newly created title of president of the New Media Group, is charged with plotting more mergers, navigating an initial public offering for CBS MarketWatch and, as his primary task, building the nascent CBSnow into a major online news property.
Dean Daniels, vice president and general manager for CBS New Media, will continue in his role and will report to Reisfield.
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