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One baby is crying, another looks content, but each has a universal bar code on his head.
The crybaby is featured in a print ad for White Plains (N.Y.) Hospital Center that first appeared in February. The code illustrates how some healthcare providers–not the hospital, of course–treat patients like numbers. The tagline: “Our bottom line is you.”
On the other child the code makes a point about the high cost of raising kids, the subject of a feature in the March 30 edition of U.S.
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