A Ground Zero, L.A. Times Link Up
LOS ANGELES–The Los Angeles Times awarded the creative portion of its estimated $5-10 million account to Ground Zero. The Marina del Rey, Calif., agency, which has worked on ads for the Times’ Web site, prevailed over longtime lead agency DDB, Los Angeles, in a competition to create a positioning campaign. DDB retains media.
A WSJ Online Business to Goodby
BOSTON–Goodby, Silverstein & Partners has added the low-seven-figure ad business for WSJ.com, the online version of The Wall Street Journal. Arnold Communications, Boston, worked on the business for the past year. An Arnold representative said the client opted to consolidate the account at the San Francisco agency, which handles the financial newspaper’s ad account.
A Businesswomen to Honor Santiago
LOS ANGELES–Anita Santiago, president and creative director of Anita Santiago Advertising, Santa Monica, Calif., will receive the Inspiration Award during the 14th annual National Association of Women Business Owners Los Angeles Chapter luncheon, March 24 in Los Angeles.
A Reviews Roundup … Shoney’s Halts Review
Shoney’s Restaurants has canceled its $10-15 million review, said company representative Sandy McCaffrey. The decision follows several key resignations there. Italia/Gal, Los Angeles, is the incumbent. … Web companies Go2Net and Go2 Systems are conducting separate reviews. Contenders are undisclosed. Go2 Systems, Irvine, Calif., is expected this week to choose an agency for its estimated
$35-42 million account. Go2Net is also close to a selection for an agency to handle its estimated $10 million account, according to executives with the Seattle company, which runs a network of branded technology- and community-driven Web sites. … Creditcards.com, Los Angeles, selected DGWB, to handle its estimated $8-10 million account. The Irvine, Calif., agency prevailed over finalists Asher
& Partners, Los Angeles, and Robert Chandler & Partners, Beverly Hills, Calif. DanaForan, San Francisco, dropped out of the review a few weeks ago. Select Resources International, Los Angeles, was the consultant. …
Specialty Brands, a unit of food company IBP, is looking for a shop with packaged goods experience. The account for the Riverside, Calif.-based client is worth $3.5 million-plus, according to SRI, the consultant in the review.
A Accounts Roundup … FCB Lands 2
FCB Worldwide has landed two new e-clients. The shop’s San Francisco office was tapped to design a $10 million campaign for Listen.com, an online music directory, and landed ad duties for Kibu.com, a Web site aimed at teenage girls. Billings are estimated at $7-10 million. … EntryPoint tapped San Diego-based Phillips-Ramsey to handle its $10 million account. The agency will create a campaign to get consumers to download the San Diego and Sunnyvale, Calif.-based company’s desktop toolbar.
A For the Record
Executives at the Los Angeles office of Ogilvy & Mather said they were invited but declined to pitch the eFrenzy account [Adweek, March 13]
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