New Report Demonstrates Viability of Trade Shows Even During Recessions
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The Center for Exhibition Industry Research (CEIR) released a January 2009 report titled “The Effect of Economic Recessions on Exhibitions” possessing a number of findings demonstrating the viability of trade shows even during down economic periods.
Among these findings: exhibitions continue to attract a high-quality audience before, during and after recessions; the percentage of attendees planning to buy one ore more products as a result of what they saw at a show does not change significantly in times of recession; exhibitions have remained corporate America’s number one marketing expenditure.
Still,
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