Who actually watches infomercials

Infomercial media time is not purchased by rating points, lead in, or demographics. It is purchased solely on whether a time slot produces enough orders to pay its media costs and turn a profit. Many infomercial timeslots are not monitored by rating services, or if they are, show virtually no viewship. Many studies within the industry have concretely demonstrated that ratings have absolutely no correlation to the number of orders the timeslot generates. This is completely the opposite way traditional media.