WHO ACTUALLY WATCHES INFOMERCIALS?

Brand Marketing

By Steve Dworma

March 29, 1993

Infomercial media time is not purchased by rating points, lead in, or demographics. It is purchased solely on whether a time slot produces enough orders to pay its media costs [...]

Who actually watches infomercials

Brand Marketing

By Steve Dworma

March 8, 1993

Infomercial media time is not purchased by rating points, lead in, or demographics. It is purchased solely on whether a time slot produces enough orders to pay its media costs [...]