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To cultivate a successful infomercial it is imperative to gather as much hard data as possible. This data can be used to promote customer satisfaction, develop…1. Industry Average of Orders to Inquiries:With each airing of an infomercial, you get two kinds of responses at the Inbound 800 Center: Credit Card buyers and Non-buyers (excluding customer service calls). Non-buyers are considered Inquiries and consist of people who want more information as well as those who say they will send a check, but never do.
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