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A Ropes Leaves Ford for Dot.com DETROIT--David Ropes, director of corporate advertising and the integrated marketing group at Ford Motor Co., is leaving to become executive vice president of business development at Zuniversity.com, a one-stop shopping site for university students. Ropes was one of the first outsiders hired to help lead Ford's transformation from a traditional manufacturer to a consumer service company, and was considered a key architect of many of its recent consumer-friendly moves. He was instrumental in dozens of projects and initiatives during his nearly three years at Ford, including creating its first Web site, consolidating media operations into Ford Motor Media and shifting the corporate advertising message from "Quality is job one" to "Better ideas." A successor has yet to be named. A 5 Remain in Minnesota DOH Hunt CHICAGO--The Minnesota Department of Health narrowed its search to five contenders as it seeks an agency to create an anti-tobacco campaign. Vying for the $7-8 million account are: BBDO, Campbell Mithun Esty (with Shandwick International), Kruskopf Olson, Lynch Jarvis Jones and Martin/Williams, all in Minneapolis. Presentations are scheduled for mid-December, with a decision expected by the end of the year. The state government agency initially sent out more than 600 requests for proposals, only 24 of which were returned. A Solomon Friedman Adds KFC Co-op DETROIT--Solomon Friedman Advertising has added "The Three Rivers" Kentucky Fried Chicken Advertising Co-op to its roster. The Pittsburgh-area co-op represents 47 individual restaurants. Billings were undisclosed. The Bloomfield Hills, Mich., agency now handles eight co-ops representing nearly 300 units. A DraftWorldwide Launches DTC Unit CHICAGO--DraftWorldwide has launched a direct-to-consumer healthcare marketing division to be headed by five-year agency veteran Ellen Miller. The Chicago shop's clients falling into the DTC healthcare category include Eli Lilly, Searle and Takeda Pharmaceuticals America. A Berline Wins a Pair of Banking Accounts DETROIT--The Berline Group has added two bank-related accounts. The Dearborn (Mich.) Federal Credit Union, Michigan's largest credit union and the 24th largest in the country, hired the Bloomfield Hills, Mich., shop as its agency of record. In addition, the Michigan Credit Union League, a nonprofit trade association of credit unions throughout the state, hired the agency for Web marketing. The trade group is located in Northville, Mich. Billings were undisclosed on both accounts. A Skil Launches Dual Source Tools via C-K CHICAGO--Cramer-Krasselt here introduced a new line of power tools for Skil with a 30-second TV spot that aired heavily during Thanksgiving weekend football games. The "Dual Source" tools recharge while in use, and come with a corded backup to eliminate interruptions when battery power runs out. The spot is backed by an online promotion that includes a drawing for 30 Dual Source units. Skil is based in Chicago.

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