IPG has a Saab story

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The long tentacles of IPG are beginning to close in around Saab on a worldwide basis. The recent Saab assignment to Lowe Brindfors in Sweden might seem like a distant event, but it signals a plan to allow agencies of the Interpublic Group of Cos. to get into the finals of any Saab review around the globe. Saab is owned through a joint venture of Saab-Scania AB and General Motors, and IPG’s Lowe Group, McCann-Erickson and Lintas handle GM globally.
Though McCann won Saab business in some minor markets last year–Spain, Brazil and Switzerland–Sweden Saab’s top five worldwide markets in addition to being its home base.
Angotti, Thomas, Hedge/N.Y.



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