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NEW YORK – CME-KHBB, which became Saatchi & Saatchi’s third global advertising network last September when Campbell-Mithun-Esty joined with S&S’s London-based KHBB, has reeled in three clients that will experiment with the agency’s global ad communications concept – Thrifty Rent-A-Car System, Uniroyal Goodrich Tire Co., and Honeywell Inc..
Executive vp/corporate development Bill Powell said that in the case of Thrifty, the rental car company will use the advertising agency, which it selected at the end of 1992, to handle its European expansion.
Uniroyal, which CME-KHBB handles in the United Kingdom only, has agreed to advertise through the ad agency’s Paris and Brussels offices.
And Honeywell, which the agency handles in the U.S.,
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