How To Use Twitter For Targeted Marketing
When we publish a tweet usually it’s something we want all of our followers to see. This is particularly true for brands when the message involves product or promotion – this is one-to-many marketing. It’s usually the best option as it attracts the most eyeballs, which of course increases click-throughs and the conversion rate.
However, Twitter also offers one-to-one marketing opportunities. You can do this via a mention or a direct message – you simply send a tweet directly to one user.
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