Is Twitter's Trending Topics Out Of Reach For Most Marketers?
Yesterday morning at 10am I published a blog post for a client that encouraged that account’s Twitter followers to take part in a competition.
Essentially, all the followers had to do was retweet the blog post, which came with a convenient hashtag and personalised bit.ly link.
The competition ended at 1630 in the UK, and was a huge success. When the offer closed, the blog post had 830 retweets. And even though we announced a winner almost immediately, we’ve had another 100 since then.
I was hoping that this kind of activity – which was at a frenzied pitch for the first couple of hours – would see the hashtag reach Twitter’s trending topics.
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