Sears Begins to Send Out Questionnaires But Questions Surround Review

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CHICAGO – Questionnaires for what will likely be the most closely-watched ad review this spring – Sears, Roebuck & Co.’s apparel – are going out to five or six likely suspects this week. But yet another management shake-up due within the next two weeks has some agency executives questioning whether the review will ever be completed.
Sources close to Sears say that around five agencies will be sent questionnaires from New York consulting firm Morgan, Anderson & Co.,


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