Bleecker & Sullivan goes at it like cats and dogs in its first work for the American Society for the Prevention of Cruelty to Animals.
The New York agency’s print campaign, which broke last week in Manhattan’s subway system, uses the language of the personal ads to help find new owners for canines and felines.
“Desirable young female into heavy petting seeks companion into same,” reads one ad (shown here) that features a kitten. Another says, “Cute young male into being treated like a dog seeks companion who will walk with leash and collar,” and shows a puppy.
Account director Randy Taylor said 18- to 34-year-olds are the intended targets of the campaign.
Eric Miclette, co-creative director and copywriter, said he got the idea for the campaign while thumbing through the Village Voice’s “Anything Goes” section.
-Rob Lenihan
Posters Are All Dog-Eared
