Trio of Accounts Lifts al Punto

Three new clients are bringing al Punto Advertising $6 million in combined billings.
The Santa Ana, Calif., agency was awarded Hispanic and English language ad duties for In Touch Communications, SmileCare Family Dentistry and the Los Angeles Times/Reading by 9 Initiative, according to agency president Peggy Goff.
“We pride ourselves on performing at or above the levels of our very accomplished general market agency peers,” said Goff. “We are hired for our deep knowledge of the Hispanic market, but our consumer advertising models can be applied to any culture.”