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3 Outside Shops Join 5 Media Buying Incumbents
NEW YORK–Three agencies outside AirTouch Cellular’s roster have emerged as possible challengers in the review for the company’s consolidated $100 million-plus media buying account in the U.S. The five agencies that currently split up buying duties on a geographical basis are also pitching.
Sources said the nonroster shops invited to the review include Leo Burnett in Chicago and New York shops McCann-Erickson Worldwide and DDB Needham’s Optimum Media.
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