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Shop Seeks ‘Off Center’ Leader for Mitsubishi
LOS ANGELES–Deutsch has started a search for a new senior vice president, account director on its Mitsubishi Motor Sales of America business, as it prepares to reposition the automaker with a new national campaign.
The shop is talking to several outside candidates for the post. “It doesn’t even have to be a car person,” said Mike Sheldon, executive vice president and general manager of Deutsch/LA, Marina del Rey, Calif.
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