Castells-Heard Named President Of DavisElen's Ad Americas Unit

LOS ANGELES – Liz Castells-Heard has joined Ad Americas, the Hispanic subsidiary of DavisElen Advertising, as president.
Castells-Heard succeeds Nick Mendoza, who left the agency to pursue other interests after less than a year as the Hispanic unit’s general manager and creative director.
“[Mendoza] was more suited to being a director,” said Mark Davis, chairman and chief executive officer of Los Angeles-based DavisElen.
Castells-Heard has more than 17 years of advertising and marketing experience on both the client and agency side.