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DETROIT – Pontiac this week launches the biggest model campaign in its history – more than $100 million – for the 1999 Grand Am. A $4-5 million effort targeting Hispanics will follow in June and run through December.
This marks the first time Pontiac is airing TV spots, by Bromley, Aguilar & Associates of San Antonio, specifically for the Hispanic audience.
“In the past, we have dubbed existing ads, but we see a great opportunity this year to reach a market that has become very valuable to us with a message of their own,” said assistant brand manager Jeff Edwards.
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