NEW ORLEANS: Kupper Parker/ Fitzgerald here has been named agency of record for six brands recently purchased by B&G Foods as well as the company’s pickles and bagel snacks.
The account adds an estimated $3-5 million in billings to the shop. KPF’s work will include print, radio and television ads for the brands.
Last summer, Roseland, N.J.-based B&G Foods purchased from Nabisco Foods the Regina vinegars and cooking wines, Vermont Maid syrup, Brer Rabbit Molasses and Wright’s concentrated hickory seasonings–also known as Liquid Smoke.
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