Image Effort Seeks to Drum Up Members
BOSTON-In an attempt to increase membership and shift its image from a group of suburban bird-watchers to guardians of land and wildlife, the Massachusetts Audubon Society has launched its first image campaign.
Cohn Godley Norwood created the pro bono effort, which is running through the fall and includes a 30-second television commercial, two 60-second radio spots, newspaper ads, posters, direct mail executions and a Web site.
One poster shows an open meadow with trees dotting the horizon.
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