Dep Corp. has awarded the creative portion of its $7-10 million account to DavisElen Advertising, after a review.
The Los Angeles agency prevailed over three other Southern California finalists: Campbell/Ewald and Dailey & Associates, both in Los Angeles, and Bozell Worldwide in Costa Mesa. The field initially included some 50 agencies, according to Dep officials.
“It was a tough decision,” said Bob Berglass, chairman and president of the Rancho Dominguez, Calif.-based hair care products company. “We saw a lot of great creative.
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