Rival Hood Touts Peak Treasures in TV and Radio Campaign
BOSTON–Long-time rivals Garelick Farms and H.P. Hood are making moves designed to increase their visibility in New England.
Garelick last week inked a deal with Connelly Partners in Boston for marketing, brand-
ing and advertising support. As part of Suiza Foods, Dallas, the Franklin, Mass., company has been represented by DDB Dallas.
“We want to have an agency here in Boston,” said Garelick Farms vice president of marketing and business development Peter Ross.
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