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New Ads in Production; Client in Midst of ‘Healthy Debate’
CHICAGO–Fallon McElligott is about to go into production on work for United Airlines, which is in search of a successor to the shop’s “Rising” campaign, said sources.
Sources said the shop came up with three concepts, one of which may include the term “Rising” in a new context. The agency’s co-president and creative director, David Lubars, declined to say whether the agency had begun production or sold a new campaign to Elk Grove Village, Ill.-based
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