Holt, Hughes & Stamell shut its doors several weeks ago, but one of its ideas lives on.
In 1996, the former agency in Portland, Maine, developed a print campaign for shoemaker Sebago that depicted some of the client’s products as boats. The ads proved popular, and now, the Gorham, Maine-based company has taken the premise a giant step further, commissioning boat maker Walter Greene of Greene Marine in Yarmouth, Maine, to design a working sailboat based on the Sebago Docksides shoe. The 18-foot vessel will be used at boat shows and promotional events and is scheduled to be launched this week on the Royal River in Maine.
In press materials, the company mentions that the boat was “inspired by Sebago’s 1996 marine advertising campaign that . . . had international appeal and attracted a high degree of consumer interest.”
Sebago last year moved its ad account to Balet & Albert in New York following a review.
–David Gianatasio
Walking On Water
