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OfficeMax has assigned its $15 million dot.com account to Doner, bypassing its lead agency, Campbell-Ewald Advertising.
A print, radio and outdoor campaign breaks today promoting the Cleveland retailer’s
e-commerce site. Interim TV spots that are currently running were adapted from CEA’s campaign.
OfficeMax officials declined to comment on why they chose Doner over their mainstream agency for the dot.com account, but sources said it is being run separately from the bricks-and-mortar business. The company is planning to spin off the dot.com
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