The 5 Golden Facebook Engagement Metrics
Marketers make the most of Facebook when they remember it's a two-way communication channel. Here are five ways to do engage fans in dialogues, culled from a white paper Buddy Media released on Saturday.
Marketers make the most of Facebook when they remember it’s a two-way communication channel. Here are five ways to do engage fans in dialogues, culled from a white paper Buddy Media released on Saturday.
Content Is King
Content on the page should complement but not replicate brand website content. If a customer base fits a specific demographic, target content to fans’ interests. Use images and messaging from the website, but also add fresh, new content.
Example: Aflac, a Columbus, Ga.-based
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