Keiler Effort For The Stanley Works

Introduces Line of Electronic Tools
BOSTON–The newest campaign from The Stanley Works tests consumers on how well they know the company and its tools.
Keiler & Co. in Farmington, Conn., has fashioned a 12-page insert that promotes 30 products and introduces the client’s new IntelliTool line of electronic equipment.
Some five million inserts are set to break next month in consumer and trade publications nationwide. The campaign will run through June. Spending levels were not disclosed.
The insert’s title page poses the question, “Think you know Stanley?” and continues: “Tear out this insert and then answer that question.”