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Yo quiero Taco Bell T-shirts?
Seeking to capitalize on the success of its current ad campaign from TBWA Chiat/Day, Taco Bell is kicking off a licensing and merchandising effort based on the talking Chihuahua seen in the ads.
TBWA C/D is also completing three to five new TV spots starring the talking dog to break later this month. After initially appearing in only one spot, the Chihuahua and his insistent demand, “Yo quiero Taco Bell,” have become the centerpiece of the campaign.
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