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After courting him for nearly one year, McCann-Erickson
has hired Peter Friedman as its new director of broadcast production, effective next month.
Friedman, who joins the New York office as a senior vice president, will oversee TV production activities across a broadcast-heavy client list that includes Sprint, Gateway and MasterCard.
“Peter has a stellar reputation and a great talent and fits into the McCann culture, which doesn’t support destructive egos,” said Nina DiSesa, chairman and chief creative officer of McCann here.
Friedman, 48, will take over from Danielle Korn, who ran the department on an interim basis since the death of Carole Cohan in 1996.
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