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Fallon Promotes Bond Tie-In With a Farcical Look at the Spy Life
CHICAGO–Fallon McElligott proposes that a BMW is instrumental to a secret agent’s mission in a campaign linking the new Z8 roadster with the upcoming James Bond film The World Is Not Enough.
The work, breaking this week, takes a playful look at the Bond mystique, showing over-the-top features of the spy’s car and poking fun at the puzzling behavior of Bond villains.
“We’re having fun with the fact that Bond is back, and for the third time he’s chosen to use a BMW as
his car,” said Baba Shetty, BMW of North America’s manager of marketing communications.
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