Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Acquires Franchisee Research, Media Jobs
DALLAS–The Forbes Group here has added nearly $7 million in new billings by picking up additional Pizza Hut franchisee markets for research, collateral and print planning and buying.
Forbes, part of the Broadwell Marketing Group in Dallas, added four designated marketing territories in Florida and California to bring the shop’s total Pizza Hut restaurants to 5,142 in 171 DMAs across the country.
The market research work for Pizza Hut involves performance tracking of coupon insertions placed by The Forbes Group.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in