Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Gianettino & Meredith’s new campaign for Hartz shows how the dreaded vet visit to check for fleas and ticks may be avoided.
The Short Hills, N.J., shop’s two spots, which break in June, tout the client’s new Advanced Care Brand Flea & Tick Drops and Flea Control Capsules: over-the-counter versions of products
previously available only through vets.
In one spot, dogs and cats unhappily walk under the words, “Effective gentle flea control requires a visit to the vet.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in