Guest Post: Why Your Campaigns on Facebook Are Failing
This is a guest post by Mario Zelaya, Managing Director at Majestic Media, a Facebook Preferred Marketing Developer specializing in apps and promotions for web and mobile.
Campaigns launched on Facebook tend to include a few core elements:
- Sponsored stories or ads
- Engagement with fans
- A social application that drives/propels that experience
- Out of home integration (TV, radio, print, etc.)
However, there’s one key element that marketers continue to miss when they launch a campaign on Facebook: mobile.
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