JWT Gets CIBA Vision Media

Sparked by a doubling of its consumer advertising budget, CIBA Vision has awarded its $30 million North American media planning and buying account to J. Walter Thompson after a review.
The Duluth, Ga.-based eye care unit of Novartis chose the New York office of J. Walter Thompson over five other unidentified shops, according to Dave Sanderson, client vice president of North American optics marketing. JWT’s North America media buying services here will be supported by account management in the agency’s Atlanta office.