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Does the Spirit Move You?
Have you done your Christmas shopping yet? Don’t tell me you actually think the holiday buying season came to a rapturous conclusion on Dec. 25? If so, you’re spending too much time with the Ghost of Christmas Past. Christmas is no longer that special day on which we as a nation celebrate consumer abundance. It’s a year-end clearance sale.
After the third season in a row of anemic fourth-quarter sales growth, merchants nationwide are facing the reality that Christmas, the one-time engine of profitability, is not what it used to be.
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