In a move intended to provide complete marketing for the digital age, CKS Partners is consolidating two of its New York offices and has selected recently appointed CKS SiteSpecific chief operating officer Jon Adams to run the combined company.
“There is hardly a presentation we’ve made in the past three months where online [marketing] has not been an issue,” said Fergus O’Daly, president of Eastern operations. The plan to merge the operations of CKS New York and CKS SiteSpecific, he said, will better position CKS New York as a “truly integrated marketing agency.”
The New York office, which has been led by O’Daly since mid-1997, will continue to provide traditional agency services to clients, but will also emphasize marketing and consulting services, including online advertising.
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