Telecorp's 'big Thinkers' Search Is Cut To A Handful

TeleCorp is talking with agencies across the country about handling both creative and media responsibilities on its estimated $8-10 million ad account.
The successful agency will be responsible for introducing the telecommunications company to consumers with a launch campaign scheduled for late 1998. The Arlington, Va.-based client, which was founded in 1995, specializes in personal communications services, including paging, cellular phones and other digital wireless systems.
Peter Belman, TeleCorp’s director of brand management, said 25-30 agencies were contacted initially, but the search has now been narrowed to between five and seven shops from the New York tri-state area, New England, the Southeast, Southwest and Midwest.