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Deutsch has bested Grey/Zimmerman for Mitsubishi Motor Sales of America’s estimated $15-20 million Western Region Metro Market dealer business, giving the agency control over the car maker’s two largest dealer accounts.
Only a week after after beating G/Z for the estimated $15 million New York Metro Market account, Deutsch, New York and Santa Monica, Calif., won all dealer advertising in the Western U.S. last week. The decision was made by a unanimous vote of roughly 35 dealers, said Mike Nash, vice president, marketing, planning and dealer support, for Cypress, Calif.-based
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