Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
L.A. Shop’s Aim Is to Offer Entrepreneurial Spirit, Global Reach
LOS ANGELES–Responding to the Internet-driven explosion of business-to-business advertisers, DDB’s Los Angeles office has launched an in-house B2B unit that will assist clients with their on- and offline objectives and actively seek new business in the category.
The division is headed by Bud Gilson, whose background includes work on tech-driven accounts such as Xerox and AST Computers and stints at Team One Advertising, William Esty and Needham, Harper & Steers, among other agencies.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in